FIRST TIME CUSTOMER

Tips for Buying Logo Apparel

Here are a few fundamental things you can do to get the most from your
logo apparel purchase.

Who is going to wear your logo apparel?
Generally known as the first rule in marketing, “know your audience.” But it applies here as well. It probably would not be wise to purchase embroidered Hawaiian shirts for the partners of a conservative law firm. By the same token, a navy golf shirt may not be the right thing for a group of software developers.

The better idea you can have of what people will be proud to wear, the better buying decision you will make. If you don't know, a good rule of thumb is to error on the side of being too conservative as opposed to being too wild.

How are you going to use the logo apparel?
In other words, when and wear will the embroidered apparel be worn? If a bank wants to purchase custom embroidered shirts for employees, when and where those employees are expected to wear those shirts may have an impact on what kind of shirt is purchased. If you are buying a shirt for a casual Friday uniform to be worn at work, that shirt will differ from one you may want to buy for a group of employees participating in a community festival or parade .

In another example, what you expect your employees to wear may be very different from what you give customers as premiums. In addition, if the shirt is going to take some abuse (i.e. contractors or installers) you may choose a material more suited to take that abuse .

Buy what people will wear.
One of the worst things for a company investing in logo apparel is to have that shirt end up in the closet after having been only worn once or twice. Don't purchase a shirt that will just hang in the closet.

The goal for many businesses that use embroidered garments is exposure. That means, the more people wear those garments the more exposure your company gets. Don't purchase a shirt that will just hang in the closet.
You might just adore that lime green shirt you found on the Christian Logowear website. But if the person getting this shirt doesn't like lime green, they are not going to wear it.

Clearly, it is impossible to satisfy everyone's taste in style and color. Having said that, you will find more success in this area if you aim for the broadest base. That may be a basic golf shirt in navy. If that is what most people will wear, you have achieved your goal.

During the selection process, ask your self and a few of your colleagues if they will wear a shirt you are considering. A little informal poll will go a long way in getting the most you're your investment.

Sizing
One of the biggest problems when ordering logo apparel from a catalog or a website is sizing. Everyone wants their shirt to fit right, but everyone also has a different body. Customers often ask, “Does this shirt run big?”

We here at Christian Logowear offer sizing charts for the major brands we sell. That can help a great deal when trying to get the right fit.

But if you have people who are in-between sizes (i.e. sometimes I wear a medium and sometimes a large) we encourage you to select the bigger size. If you have to make an educated guess, it is better to guess too big than too small. People are more likely to wear something that is not the big side and less likely to wear something that is on the small side.

What will your logo look good on?
Some companies have very strict graphic standards for their logo. Those standards may state that it can be reproduced in a limited number of colors. If that is the case, choose a shirt or hat that will complement those colors. Again, the goal here is create a shirt that people will wear. If the colors of the logo clash with the color of the shirt, people will be less likely to wear that shirt.

If your logo standards are more flexible, you will have an easier time picking a shirt color. We can change colors of your logo to match any given shirt at no cost, so knock yourself out.

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